The short version is that I’m a disciple of Jesus Christ and the Chief Propaganda Officer at the Bureau of Propaganda Intelligence. The longer version is more interesting.
I grew up at Milton Hershey School, the boarding school Milton Hershey built for kids whose parents couldn’t keep them. I went to the University of San Francisco for entrepreneurship and innovation, became the first student in the school’s history to sit on the Alumni Board of Directors before graduating, and dropped out one semester before graduation with a 3.95 GPA to go into entrepreneurship full-time. Three years later USF hired me back as a lecturer in the MBA program I had walked out of.
The work
There is no such thing as a complete marketing strategy without a propaganda strategy. Marketing tells you what a product does. Propaganda tells you what kind of person buys it, what kind of world it belongs in, and what kind of story you become part of when you do. One sells the feature. The other sells the framework everything else hangs on.
That’s the discipline I work in. I named the category, built the framework, and now serve as the Chief Propaganda Officer at the Bureau of Propaganda Intelligence — where the research, the publication, and the case-file work all live. I also write at Propaganda Standard and embed inside a small number of client businesses each year as their CPO.
