A.M. had spent five years building Kinship Way, a family-coaching practice for parents who want their household to run on stronger foundations. He brought eleven years in practice and a clinic that booked sessions.
Online, he had almost nothing to show for it. No category, no funnel, no ad account with history, just a course site built around general benefits: confidence, skills, joy, connection. He needed a system to launch with and someone to get him over the starting line.
Applied Propaganda Engineering is a build-with engagement. Jared set the strategy through the Mass Narrative Engineering framework, reviewed every file, and built the paid media. A.M. built alongside him with a custom AI consultant trained on the framework.
The target was specific: move Kinship Way from planning to live in market, with a working acquisition unit behind it.
The old site sold a course on general benefits. The new one names a category, speaks to parents who have already read the books, and sends every visitor into a diagnostic quiz.
The funnel went live in May 2026. A diagnostic quiz sorted parents into one of five sleep patterns and routed them to a 30-day household sleep program. On £515 of Meta spend, the lead campaign showed ads to 51,596 people in the UK and produced 623 unique parent leads.
Every lead finished a multi-question quiz to get there. The campaign still bought link clicks at £0.20 each, against US medians of $1.65 for education and $2.64 for health and fitness, and held a 3.17% link click-through rate against 1.86% and 1.72% in those same categories. Each unique quiz lead cost roughly £0.83.