Chief Propaganda Officer. I build the belief infrastructure frontier companies use to raise capital, recruit talent, and win their category. Below is the evidence, and where to check it. Print it, forward it, hand it to whoever needs convincing.
One of two architects of go‑to‑market and media buying for Lendal Pro Technologies, a Web3 trading‑software startup. Built the demand engine from nothing and ran the paid acquisition behind an NFT crowdfund launch that raised 213 ETH, roughly $398,000, in April 2023. It cleared that number after the NFT market had already collapsed and sentiment had turned hostile. Paid leads came in at $3.57 each.
Four years as the embedded technology and marketing partner to 19Keys, a nationally recognized thought leader with a large, devoted audience. Built his paid community from zero to $10,000 a month in recurring revenue and 4,000 members, and architected a joint e‑learning launch that grossed six figures, built and fulfilled end to end. He was the silent operational backbone 19Keys’ own team could not replace.
Left the University of San Francisco one semester short of graduating, at a 3.95 GPA, to build full‑time. The school later brought him back to design and teach a graduate course in its MBA program.
Chief Propaganda Officer to M.J. on Ready CA, a network for Canadians building their own readiness. Rebuilt it from the positioning up: audience, narrative, manifesto, readiness framework, visual identity, and site, with the Canadian Readiness Index as its front door. The client's team now runs the rebuilt brand on ready.ca. Client initials used for confidentiality.
Applied Propaganda Engineering for Kinship Way, a family-coaching brand that had never launched. Built the category (Family Architecture), the narrative and offer architecture, and the Meta campaigns that took it to market: 623 UK parent leads, with a 3.17% link click-through rate against 1.72–1.86% in the closest industries. Client initials used for confidentiality.
Every claim here is checkable. Follow the links, ask for the documentation, or bring the hard questions directly.
